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Research papers

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape


Research papers

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america


Videos

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken-


Research papers

(Wo)man VS. machine: From competition to collaboration

It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017
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Citation

Bond, S. (2017a, November 03). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration


Research papers

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public's propensity to help being on shaky ground. In this paper, we, therefore, investigate whether...

Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
September 6, 2017
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Citation

Bond, Dominguez and Mammadbayli (2017a, September 06). Turning a corner on negative perceptions of refugees in Europe. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/turning-a-corner-on-negative-perceptions-of-refugees-in-europe